At Pinturas DECOLOR, we are proud to celebrate our 40th anniversary, a special moment that marks four decades of dedication, innovation, passion and commitment to our customers.

A 40-year history that at Pinturas DECOLOR we want to commemorate with a change of corporate image that reflects our evolution, a new visual design of our logo that captures the essence of what we are today, a modern, dynamic and constantly evolving company, committed with excellence, sustainability and customer service.

The new corporate image of Pinturas DECOLOR is a reflection of our history, our values and our vision for the future.

Since our founding in 1984, at Pinturas DECOLOR we established the foundations of our trajectory and responsibility with excellence in every detail and we are proud to have certifications that support our work and that are more than recognition for our products, a reflection of our commitment to quality and sustainability.

In our beginnings, manufacturing was reduced to basic paints in simple facilities. Currently, Pinturas DECOLOR has a large and modern factory, equipped with the highest technology and operational efficiency, which facilitates the growth of the company and significantly increases our production capacity. production and creation of an extensive range of products and solutions, as well as the opening of our own stores and the expansion of our distribution network, both nationally and internationally, always remaining faithful to the same corporate values.

Evolution of the corporate identity of Pinturas DECOLOR

As part of the celebration of our 40th anniversary, at Pinturas DECOLOR we are very happy to announce a significant change in our corporate image, we renewed our logo!

The logo change is not only an aesthetic issue, but represents an evolution in our corporate identity, to continue growing and adapting to our clients and the market, although this decision does not mean a departure from our fundamental company values, since the Commitment to our clients and to innovation continue to be the basis of our philosophy and pillars that have allowed us to grow during these 40 years.

The new logo maintains the typography that has been distinctive of our brand for decades, giving it the personality of the orange color that symbolizes our energy and passion, and the gray color that represents our professionalism, confidence and solidity, both colors as the basis of our design.

The colors orange and gray have a special meaning for us, with them we have sought to convey a special message that combines evolution with change, being colors that mark the path towards a future full of new possibilities and opportunities to continue innovating in the world of painting.

The legacy of our painter

In this new stage we have decided to retire the iconic isotype of the painter that has accompanied us for so many years, developing its function. This change is a reflection of our transformation and growth, and although we say goodbye with nostalgia to our emblematic and beloved painter, we believe that it is a necessary step to modernize our image and align it with our vision of the future.

The representative character of the painter has personified our dedication, commitment and evolution in the painting sector, now giving way to a new corporate identity that reflects a more modern and current vision, in tune with the challenges and opportunities of the present and the future.

The new logo of Pinturas DECOLOR highlights the isotype of a three-dimensional D that includes the shape of an encapsulated house. This design is not only modern and dynamic, but also symbolizes our dedication and work with clients and their different projects, reflecting our extensive ability to offer high-quality, versatile global painting products and solutions. The inclusion of the house in the logo highlights our commitment to improving spaces, both residential, commercial, industrial and institutional, adapting to the specific needs of each surface and project.

With this new symbol of a three-dimensional D in the shape of an encapsulated house, we reinforce our identity and underline our commitment to quality, sustainability and customer satisfaction, looking to the future.

Leading change, contributing our values

Since our beginnings, at Pinturas DECOLOR we have maintained a firm vocation for customer service and always faithful to our corporate values:

• MADE IN SPAIN: All our references are manufactured in our Headquarters in La Roda (Albacete), where we produce a wide range of products, ensuring excellence in each step of the manufacturing process and developing efficient and effective distribution to our customers around the world.

• FLEXIBILITY: We adapt to the client and provide quick, tailored solutions, thanks to our production capacity.

• LOGISTICS: We have our own fleet of vehicles, in order to guarantee fast and personalized delivery to our clients.

• INNOVATION: We are constantly looking for new techniques and raw materials to improve and offer innovative painting solutions to our customers.

• ENVIRONMENTAL COMMITMENT: Our processes and products are respectful of the environment, with sustainable practices that minimize environmental impact.

• PROFESSIONALISM: Excellent team of professionals who provide service and advice to clients, nationally and internationally.

• QUALITY: Our experience certifies the continuous improvement in our products, processes and services.

• RESPONSIBILITY: We act with integrity and responsibility in all our actions, complying with the highest ethical and legal standards

The evolution of Pinturas DECOLOR has been possible thanks to three great pillars.

• THE PEOPLE who are part of our company, because at Pinturas DECOLOR we firmly believe that our human capital is our greatest strength, and its care and development as a team, always promoting a collaborative work environment, have been essential for our growth. We value the talent and work of each member of our team and recognize their contribution to the success of the company.

• QUALITY, INNOVATION AND SUSTAINABILITY that, Since our inception, the Technical Department has worked to offer high-value painting solutions for our customers, versatile and competitive options that not only meet quality standards, but also promote sustainability.

• ADAPTATION TO CUSTOMER NEEDS, because the client is always at the center of everything we do and our goal is to offer you the best service, adapting to the specific and changing needs of our clients, contributing to the success of their projects, this philosophy has allowed us to build lasting relationships and of trust maintained over time.

We maintain our essence, looking to the future

Celebrating 40 years is not only an opportunity to look back and appreciate everything we have achieved, but also to look to the future with enthusiasm and firmness, working with the same passion and dedication that has characterized us.

We are proud to walk into the future with a renewed image, We change to advance and improve, but our mission to provide the best in painting solutions remains the same, just as we have done since 1984.

The logo redesign process has been careful and thoughtful, ensuring we maintain the essence of what makes Pinturas DECOLOR unique. The new logo is cleaner and more modern, but retains the visual elements that our customers associate with trust and quality, ensuring that our visual identity is recognizable and continues to convey the core values of our brand. We believe this change not only prepares us for the challenges of the future, but also respects and honors the legacy of our iconic painter.

We want to thank all those who have been part of our journey, employees, customers, suppliers, collaborators and business partners, each of whom has played a crucial role in our success story, for their unconditional support throughout these four decades, so We invite you to be part of this change and, together, continue writing the history of Pinturas DECOLOR.

Thank you for being part of our history, at Pinturas DECOLOR, we are ready for the next 40 years with the same passion and dedication. Welcome to the new era of Pinturas DECOLOR!